Idea Relay

Role:Director of UX/UI (Concept & Strategy)
Project: Concept Development & Competitive Study — under NDA

Overview

Idea Relay is an AI-powered app concept designed to foster creative collaboration through a “relay” style ideation experience. While the project is under NDA, this case study outlines my design leadership and strategic approach.

Strategic Opportunity

With the growing market for AI-enhanced creativity tools, this project explored:

• How AI can support — not replace — human creativity

• New ways to inspire collaboration among creative professionals

• Differentiation opportunities in an increasingly crowded space

The goal:

• Identify whitespace and craft a concept with strong market potential.

Leadership & Approach

• Vision & UX Strategy
  Defined the core user experience: fast, playful, and community-driven.

• Cross-functional Collaboration
  Partnered with AI/ML experts and product leaders to align technology with user value.

• Rapid Prototyping
  Led fast iteration cycles to test interaction patterns and refine engagement loops.

• Market Positioning
  Conducted UX audits and competitive research to inform strategic differentiation.

Core Design Concepts

• Relay Ideation
  Users contribute in turns to creative prompts, building on one another’s ideas.

• AI Support
  AI suggestions help users overcome creative blocks, enhancing — not replacing — human input.

• Timeboxed Engagement
  Timers encourage quick contributions, lowering participation barriers.

• Community Discovery
  A feed of trending prompts fosters exploration and community building.

Outcome

Delivered a high-fidelity prototype to support internal strategy discussions and partnership conversations. The project clarified product directions for AI-driven creative experiences — an area the team continues to explore.