Role: Director of Product Design
Project: VoltSpott (EV Charging Navigation and Reservation App)

Challenge:

Develop a seamless user experience for an innovative electric vehicle (EV) charging app aimed at simplifying the process of finding, reserving, and navigating to charging stations while addressing the pain points in real-time availability, reservation systems, and route planning.

Product Goals:

• Real-time Availability & Reservations:
  Enable users to see live station availability and reserve spots in advance.

• Route Optimization:
  Provide trip planning that integrates charging stations along users’ routes.

• Scalability:
  Design for future integration with additional charging networks and global expansion.

• Intuitive Interface:
  Build a simple, efficient interface for quick station search, reservation, and payment.

Leadership & Strategy:

• UX Vision:
  Aligned app design with the growing demand for EV infrastructure, focusing on real-time data, reservations, and trip planning.

• Collaboration:
  Worked cross-functionally with Product, Engineering, and Marketing to deliver a user-focused solution.

• Iterative Design:
  Led rapid prototyping and usability testing using Figma and InVision, refining the app based on user feedback.

Projected Business Outcomes:

• User Satisfaction:
  Positive feedback from beta testing, particularly on real-time availability and reservation features.

• Scalable Design:
  Positioned for growth, with plans for additional networks and international markets.

• Early Adoption:
  Over 1,000 beta users, with high engagement and interest in unique features.

• User Retention:
  Set a foundation for strong retention with a user-centric design and powerful functionality.