Engaging users with meaningful digital experiences.
I’m a product designer focused on making complex experiences easier to understand and use. Over the past 10+ years, I’ve worked on enterprise platforms, data-driven products, and AI-powered tools used by teams managing large-scale campaigns and workflows.
I enjoy stepping into challenging environments, understanding how everything connects, and simplifying the solution so it feels intuitive.
My Design Philosophy
I believe the best designs take complexity and crafts it into clarity. My role is to take experiences that feel fragmented or overwhelming and shape them into experiences that feel intuitive, connected, and easy to trust. When people understand how something works, they move faster, make better decisions, and feel more confident using it.
Outside of Work
I paint as a creative outlet. It helps me stay creatively sharp, visual focused and thinking freely, which carries into my design work by giving me a fresh perspective on solving problems.
How I Approach Design
I begin with how people actually work, observing workflows, identifying points of friction, and uncovering the workarounds users rely on to get things done. Those moments usually reveal where the experience is breaking down.
From there, I map out the system and how data flows, where teams hand off, and how different tools and touch points connect. This helps me identify root problems and opportunities to simplify.
I explore multiple directions quickly, partnering closely with product and engineering to align on feasibility and goals. Through rapid iteration and feedback I refine solutions that reduce steps, simplify decisions, and lower cognitive load so workflows feel intuitive and easy to navigate.
Freelance
UX/UI Design Lead
Jul 2025 - Present
Lead end-to-end product design from 0 → 1, including research, prototyping, and high-fidelity UI for both AI and fintech start ups.
Annalect
Apr 2013 - Jul 2025
Director, UI/UX
Oct 2019 - Jul 2025
Led hands on design for Omni Platform and external products, focusing on AI innovation and user engagement.
Developed a UX research structure enabling confident testing and iteration, promoting individual contributions and fostering collaboration within a diverse team.
Designed and maintained applications including Omni Platform, Audience Explorer, Omni Assist (AI), and others to ensure purposeful and effective user experiences.
Associate Director, UX/UI
Oct 2017 - Oct 2019 6 yrs 7 mos
Led design team for new investment - Omni Platform with web capabilities for audience creation, media planning, and performance reporting.
Implemented UX/UI efforts to enhance user experience and drive engagement on the platform.
Collaborated with cross-functional teams to ensure seamless integration of design elements for optimal user interaction.
Senior UI Designer
Apr 2013 - Oct 2017 4 yrs 7 mos
Led UI designer overseeing all interaction design for the Annalect Insights Platform, a suite of applications focused on enabling data analysts to more efficiently gather, analyze, and share data insights with their clients in reference to their marketing efforts and spend.
Collaborated with Annalect Labs, an incubator within Annalect that prototypes new technologies within the data science space to create innovative experiences, pushing the envelope with new technologies.
Creative Intersect
Creative Director
Sept 2009 - April 2013 3 yrs 8 mos
Spearheaded the creative direction and user experience strategies for client brand experiences.
Collaborated with clients to develop compelling messaging for branding, print, interactive, and application design.
Successfully enhanced brand identity and communication through innovative design solutions.