Engaging users with meaningful digital experiences.
Senior Product Designer with 15+ years of experience designing enterprise SaaS products, AI-powered experiences, and data-rich applications that simplify complex workflows for large organizations. Skilled in leading product discovery, user research, interaction design, prototyping, design systems, and cross-functional collaboration from concept through implementation.
Known for reframing ambiguous business problems into scalable product opportunities, partnering closely with Product and Engineering to balance user needs with technical constraints, and delivering measurable improvements in adoption, efficiency, and usability.
My Design Philosophy
I believe the best designs take complexity and crafts it into clarity. My role is to take experiences that feel fragmented or overwhelming and shape them into experiences that feel intuitive, connected, and easy to trust. When people understand how something works, they move faster, make better decisions, and feel more confident using it.
Outside of Work
I paint as a creative outlet. It helps me stay creatively sharp, visual focused and thinking freely, which carries into my design work by giving me a fresh perspective on solving problems.
How I Approach Design
I begin with how people actually work, observing workflows, identifying points of friction, and uncovering the workarounds users rely on to get things done. Those moments usually reveal where the experience is breaking down.
From there, I map out the system and how data flows, where teams hand off, and how different tools and touch points connect. This helps me identify root problems and opportunities to simplify.
I explore multiple directions quickly, partnering closely with product and engineering to align on feasibility and goals. Through rapid iteration and feedback I refine solutions that reduce steps, simplify decisions, and lower cognitive load so workflows feel intuitive and easy to navigate.
Freelance
Independent Consultant
Jul 2025 - Present
Partner with founders and product teams to design AI-powered enterprise software from concept through launch.
Lead product discovery by conducting workflow analysis, defining user needs, prototyping solutions, and validating concepts before development.
Design AI-powered experiences that transform technically complex capabilities into intuitive workflows that improve user confidence and efficiency.
Collaborate with Product and Engineering to prioritize opportunities, evaluate implementation tradeoffs, and rapidly iterate on product direction.
Deliver implementation-ready designs, reusable UI patterns, and detailed specifications that accelerate engineering delivery.
Annalect
Apr 2013 - Jul 2025
Director, UI/UX
Oct 2019 - Jul 2025
Led product design strategy for Omni Platform, a large-scale enterprise SaaS ecosystem supporting media planning, analytics, AI-powered workflows, and campaign execution.
Led end-to-end design for a fragmented ecosystem of 10+ enterprise applications, creating a more unified workflow experience that improved efficiency and platform adoption.
Reframed a homepage redesign into a workflow continuity initiative that reduced task completion time 40%, doubled adoption, and decreased usability issues 25%.
Designed AI-powered experiences for Omni Assist using conversational UX, guided workflows, prompt-based interactions, recommendations, and next-best-action patterns.
Designed dashboards and decision-support experiences that enabled enterprise users to interpret complex marketing data faster and make more informed decisions.
Conducted stakeholder interviews, customer research, usability testing, and prototype validation to uncover workflow friction and influence product strategy.
Partnered with Product, Engineering, Data Science, and Research to prioritize customer problems, evaluate technical constraints, and deliver scalable enterprise solutions.
Built reusable design-system components, interaction standards, accessibility guidelines, and governance practices that improved consistency across multiple products.
Mentored and led a team of 12 UX designers, establishing critique practices, research operations, scalable workflows, and design standards that elevated design quality across the organization.Associate Director, UX/UI
Oct 2017 - Oct 2019 6 yrs 7 mos
Led design team for new investment - Omni Platform with web capabilities for audience creation, media planning, and performance reporting.
Implemented UX/UI efforts to enhance user experience and drive engagement on the platform.
Collaborated with cross-functional teams to ensure seamless integration of design elements for optimal user interaction.
Associate Director, UX/UI
Apr 2017 – Apr 2019 2 yrs 1 mos
Led UX design for enterprise platform capabilities supporting campaign planning, analytics, and marketing operations.
Simplified complex workflows and information architecture by designing scalable user flows, wireframes, prototypes, and production-ready interfaces.
Facilitated product workshops and collaborative design sessions that aligned business objectives, customer needs, and engineering constraints.
Established reusable interaction patterns and components that became foundational elements of the Omni Design System.
Senior UI Designer
Apr 2013 - Oct 2017 4 yrs 7 mos
Designed enterprise software that helped analysts, planners, and strategists understand and act on complex marketing data.
Collaborated with Product, Data Science, and Innovation teams to prototype emerging technologies and validate new product concepts.
Created workflows, dashboards, prototypes, interaction patterns, and polished interfaces for enterprise applications.
Improved usability through iterative design, customer feedback, and usability testing before release.
Creative Intersect
Creative Director
Sept 2009 - April 2013 3 yrs 8 mos
Directed UX strategy, digital product design, branding, and visual systems across multiple client engagements.
Led discovery sessions that translated business goals into intuitive digital products and customer experiences.
Managed projects from concept through delivery while balancing user needs, business objectives, and technical feasibility.